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The Powerful Effect of Headscarf Fashion on Middle East Market and its Global Reflections

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• Volume 4, Issue 4, July 2017

Year:

2017

Type of Publication:

Article

Keywords:

About Headscarf, Fashion, Gulf Cooperation Council GCC

Authors:

• Murad, Zainab

Journal:

IJIRES

Volume:

4

Number:

4

Pages:

446-451

Month:

July

ISSN:

2349-5219

BibTex:

@article{1025, author = "Zainab Murad", abstract = "The necessity of clothes to the human body started long time ago when humans realized the hair and skin are not enough to protect their bodies from the external elements. Since that time, the field of creating clothes get into different levels until it reaches to modern luxury life style. This new modern style is called fashion industry that holding big brand names and images to present the different global or local brands in the world. This study aims to explain the powerful effect of adding new target market to the international brands. More precisely, to examine the impacts of combine new fashion line to the existing international brands for both Middle East and global markets. This research reflects an exploratory study to gain an understanding into adding new line to the international brands. The primary data that obtained from a designed survey where quantitative data is the norm is used as positivist methodology. The survey of 35 individuals aims to collect quantitative data for adding headscarves part to well-known brands. This study holds concept board in both sides artistic and social that give chance to examine the Middle East markets if the women that wearing headscarf prefer to have their own line in international brands. More precisely, the one model example is used to test the women headscarf design and its impact on new fashion models. It is known that the research limitations lies on different elements to collect the accurate information that support the collected data. The obtained result shows that 70% of headscarf women have information and knowledge about market and fashion, while 90% of the answers give feedback that the international brands must be more knowledgeable about the benefits and effect of adding new fashion line in specific region like Gulf Cooperation Council (GCC) or more general, the Middle East and Europe countries", issn = "23495219", journal = "IJIRES", keywords = "About Headscarf, Fashion, Gulf Cooperation Council GCC", month = "July", note = "This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/", number = "4", pages = "446-451", title = "{T}he {P}owerful {E}ffect of {H}eadscarf {F}ashion on {M}iddle {E}ast {M}arket and its {G}lobal {R}eflections", volume = "4", year = "2017", }

Note:

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/

Abstract:

The necessity of clothes to the human body started long time ago when humans realized the hair and skin are not enough to protect their bodies from the external elements. Since that time, the field of creating clothes get into different levels until it reaches to modern luxury life style. This new modern style is called fashion industry that holding big brand names and images to present the different global or local brands in the world. This study aims to explain the powerful effect of adding new target market to the international brands. More precisely, to examine the impacts of combine new fashion line to the existing international brands for both Middle East and global markets. This research reflects an exploratory study to gain an understanding into adding new line to the international brands. The primary data that obtained from a designed survey where quantitative data is the norm is used as positivist methodology. The survey of 35 individuals aims to collect quantitative data for adding headscarves part to well-known brands. This study holds concept board in both sides artistic and social that give chance to examine the Middle East markets if the women that wearing headscarf prefer to have their own line in international brands. More precisely, the one model example is used to test the women headscarf design and its impact on new fashion models. It is known that the research limitations lies on different elements to collect the accurate information that support the collected data. The obtained result shows that 70% of headscarf women have information and knowledge about market and fashion, while 90% of the answers give feedback that the international brands must be more knowledgeable about the benefits and effect of adding new fashion line in specific region like Gulf Cooperation Council (GCC) or more general, the Middle East and Europe countries

Full text: IJIRES_1025_FINAL.pdf Online version [Bibtex]