• Home
• Issues
• 857

Social Marketing Technique: A Creative and Innovative Methodology Model for Poverty Intervention; Perspective from Young People and Community Organisations in Bayelsa State of Nigeria and Beyond

Select Volume / Issue:

• Volume 4,Issue 2, March 2017

Year:

2017

Type of Publication:

Article

Keywords:

Bayelsa Nigeria, Methodology Model, Poverty Elimination, Social Marketing, Support Need, Young People, Community Organisations

Authors:

• Eguruze, Ebikinei Stanley

Journal:

IJIRES

Volume:

4

Number:

2

Pages:

142-149

Month:

March

ISSN:

2349-5219

BibTex:

@article{857, author = "Ebikinei Stanley Eguruze", abstract = "There have been few studies that examine the Theory of Support Need in tackling cumulative poverty. This insight is virtually unnoticed. Very little is known. This paper investigates social marketing technique as a creative and innovative methodology model for poverty intervention, from the perspective of young people and community organizations. This comes as a result of drawing heavily from a mixed-methods research data and literature documentary evidence. It then used descriptive analysis to isolate business support strategies and start-up finance opportunities identified in the main empirical research. The paper argues that a multidimensional support network is critical and can significantly improve poverty eradication effort, which policy-makers ought to embed into the whole tackling poverty tackling discourse. ", issn = "23495219", journal = "IJIRES", keywords = "Bayelsa Nigeria, Methodology Model, Poverty Elimination, Social Marketing, Support Need, Young People, Community Organisations", month = "March", note = "This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/", number = "2", pages = "142-149", title = "{S}ocial {M}arketing {T}echnique: {A} {C}reative and {I}nnovative {M}ethodology {M}odel for {P}overty {I}ntervention; {P}erspective from {Y}oung {P}eople and {C}ommunity {O}rganisations in {B}ayelsa {S}tate of {N}igeria and {B}eyond", volume = "4", year = "2017", }

Note:

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/

Abstract:

There have been few studies that examine the Theory of Support Need in tackling cumulative poverty. This insight is virtually unnoticed. Very little is known. This paper investigates social marketing technique as a creative and innovative methodology model for poverty intervention, from the perspective of young people and community organizations. This comes as a result of drawing heavily from a mixed-methods research data and literature documentary evidence. It then used descriptive analysis to isolate business support strategies and start-up finance opportunities identified in the main empirical research. The paper argues that a multidimensional support network is critical and can significantly improve poverty eradication effort, which policy-makers ought to embed into the whole tackling poverty tackling discourse.

Full text: IJIRES_857_FINAL.pdf Online version [Bibtex]