@article{1578, author = "Satish Manwani and Dr. Neeraj Singh and Dr. Vishal Sood", abstract = "Banking sector in India is one of the most matured, exceptionally immersed and focused market. It is among the most intense revenue generator in economy pumping immense funds to regulate, stabilize and sustain the economy. Banks helps in procuring tremendous incomes and controlling the expenses within the households. With a goal to drive income, reduce cost, regulate interest rates and maximize profitability retail banking triggered to have a strong hold over customer satisfaction. The factors expected to motivate customer satisfaction are studied using SERVAQUL Model. The fundamental target of the assessment is to make a near investigation of fulfillment of the borrowers from the ICICI banks. It is closed from the examination that ICICI Bank has superb staff individuals as far as conduct and the customer satisfaction is a concerned for judging the performance of bank. Further, the administrations of ICICI Bank are vastly improved and keep on innovating new technologies to reduce the hazels of clients by time.", issn = "23495219", journal = "IJIRES", keywords = "Customer Satisfaction, Home Loan, Scheme, Roburst Analysis", month = "May", number = "3", pages = "486-496", title = "{I}mpact of {F}actors {A}ffecting {C}ustomer {S}atisfaction {T}owards {H}ome {L}oan {S}cheme of {ICICI}: {A} {R}oburst {A}nalysis", volume = "6", year = "2019", }