@article{1540,
author = "Enoe de Jesus Presenda Ruiz and Gladys Hernandez Romero",
abstract = "Competitiveness is a term that influences all markets in general, both small businesses and large organizations, one of the factors that influence failure, is that a good business plan was not established before giving direction to the project this of course lets see that there is no prior knowledge of the business which makes it more difficult to face a critical situation that is why it is important to make an analysis of the needs of people in that environment what is known as the target market, another important factor is to provide a good product and service what goes hand in hand with knowing the costs to fix considerable and adequate prices so that the client feels that it is worthwhile and have better quality and attention so that you notice a difference of the competition. That is why the basic strategies are to handle the three basic aspects such as financial, administrative and marketing, giving publicity to publicize the place and what it offers to various consumers, to know how to reach the customer, and that all people have different tastes and characteristics.",
issn = "23495219",
journal = "IJIRES",
keywords = "Competition, Demand, Advertising, Consumer, Price",
month = "May",
number = "3",
pages = "402-407",
title = "{S}trategies for {I}ncreasing {S}ales of a {C}ompany of {F}ast {F}ood in the {M}unicipality of {T}abasco {C}unduacan",
volume = "6",
year = "2019",
}