The concept of Demand Chain Management (DCM) has gained importance with globalization of the market to satisfy the differentiated needs of customer. Demand is a key driver for DCM, thus it influences the decision making throughout the chain in all phases. Demand depends on many parameters which are interrelated to each other and have inheritances, this makes the DCM a complex system. It is thus difficult to implement it and evaluate its impact in a real situation. A graph theoretic model (static) model was developed for evaluation of impact of DCM. This work, through exploratory interviews with experts attempts to compare the static method (graph theoretic model) with the dynamic analysis method with a view to develop a more realistic model which can represent the real situation.