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The Study of Relationship Marketing with Customer Satisfaction and Loyalty

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• Volume 2 Issue 2, March 2015

Year:

2015

Type of Publication:

Article

Keywords:

Relationship Marketing, Satisfaction, Loyalty, Ghavamin Bank, Sistan and Baluchestan

Authors:

• Nauroozi, Sayed Eisa
• Moghadam, Dr. Seiroos Korahi

Journal:

IJIRES

Volume:

2

Number:

2

Pages:

96-101

Month:

March

BibTex:

@article{224, author = "Sayed Eisa Nauroozi and Dr. Seiroos Korahi Moghadam", abstract = "This paper studies the relationship of relationship marketing with customer satisfaction and loyalty among customers of Ghavamin Bank in Sistan and Baluchestan Province. This is a functional research in terms of objective and a survey research in terms of methodology. The study population was composed of all customers of Ghavamin Bank in Sistan and Baluchestan. Cluster sampling was used with a sample size of 385 people determined by using Morgan table due to the unlimited statistical population. Data analysis was performed using descriptive and inferential statistics by means of SPSS software. The results indicated that there is a significant, direct relationship between the relationship marketing and customer satisfaction and loyalty.", journal = "IJIRES", keywords = "Relationship Marketing, Satisfaction, Loyalty, Ghavamin Bank, Sistan and Baluchestan", month = "March", note = "This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/", number = "2", pages = "96-101", title = "{T}he {S}tudy of {R}elationship {M}arketing with {C}ustomer {S}atisfaction and {L}oyalty", volume = "2", year = "2015", }

Note:

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/

Abstract:

This paper studies the relationship of relationship marketing with customer satisfaction and loyalty among customers of Ghavamin Bank in Sistan and Baluchestan Province. This is a functional research in terms of objective and a survey research in terms of methodology. The study population was composed of all customers of Ghavamin Bank in Sistan and Baluchestan. Cluster sampling was used with a sample size of 385 people determined by using Morgan table due to the unlimited statistical population. Data analysis was performed using descriptive and inferential statistics by means of SPSS software. The results indicated that there is a significant, direct relationship between the relationship marketing and customer satisfaction and loyalty.

Full text: IJIRES_224_Final.pdf Online version [Bibtex]