Chinese Students, Qualitative Study, Education Agents, International Student Management
With the rapid economic growth in China for the past two decades, Chinese education agents have gradually played a more important role in the stage of international student enrollment, while only a few research studies have explored the functions and characteristics of Chinese education agents. To build a deep understanding of the business behaviors of Chinese education agents, this research study applied a qualitative thematic analysis and invited 12 Chinese participants to share their knowledge and experiences. According to the lived experiences of the research participants helped by Chinese agents, five themes have been created. The findings of this study present the image of Chinese education agents in Chinese students’ eyes. This study is highly valuable in studying the behaviors of Chinese education agents, laying a solid foundation for future studies focusing on international student management and enrollment.