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The Impact of Mass Media on Rural and Nomadic Lifestyle of Gilangharb, Iran

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• Vol.1,Issue 1,May. 2014

Year:

2014

Type of Publication:

Article

Keywords:

Way of Cultural Product Consumption, Lifestyle, Rate of Mass Media Usage, Media and Social Class

Authors:

• Siahpoush, Dr. Isaac Arjmand
• Arjmandi, Hassan
• Baz, Yousef Dad
• Siahpoush, Bahare Arjmand
• Zargoosh, Masoome Heidari

Journal:

IJIRES

Volume:

1

Number:

1

Pages:

13-20

Month:

June

BibTex:

@article{06, author = "Dr. Isaac Arjmand Siahpoush and Hassan Arjmandi and Yousef Dad Baz and Bahare Arjmand Siahpoush and Masoome Heidari Zargoosh", abstract = "The main aim of research is to evaluate the impact of mass media on rural and nomadic lifestyle of Gilangharb. Method of survey and the sample size of 380 patients were assessed using Cochran formula. Stratified sampling technique samples were selected and data were gathered. Using Pearson correlation, T-test, ANOVA and multiple regressions and path analysis of different hypotheses were tested. Data analysis was performed using SPSS software. The results show that the media variables, age and style, there is a direct and positive correlation between the consumption of cultural goods. Average life based on social class and gender are different from each other but did not show significant differences in terms of education. Regression analysis revealed that the independent variables 7/30% of lifestyle changes and explain the most effective ways of variables, education and cultural goods are consumed.", journal = "IJIRES", keywords = "Way of Cultural Product Consumption, Lifestyle, Rate of Mass Media Usage, Media and Social Class", month = "June", note = "This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/", number = "1", pages = "13-20", title = "{T}he {I}mpact of {M}ass {M}edia on {R}ural and {N}omadic {L}ifestyle of {G}ilangharb, {I}ran", volume = "1", year = "2014", }

Note:

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/

Abstract:

The main aim of research is to evaluate the impact of mass media on rural and nomadic lifestyle of Gilangharb. Method of survey and the sample size of 380 patients were assessed using Cochran formula. Stratified sampling technique samples were selected and data were gathered. Using Pearson correlation, T-test, ANOVA and multiple regressions and path analysis of different hypotheses were tested. Data analysis was performed using SPSS software. The results show that the media variables, age and style, there is a direct and positive correlation between the consumption of cultural goods. Average life based on social class and gender are different from each other but did not show significant differences in terms of education. Regression analysis revealed that the independent variables 7/30% of lifestyle changes and explain the most effective ways of variables, education and cultural goods are consumed.

Full text: IJIRES_06_Final.pdf Online version [Bibtex]