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The Effect of ISO 22000 Certificate Implementation on the Customer Loyalty

Select Volume / Issue:

• Volume 2,Issue 4, July 2015

Year:

2015

Type of Publication:

Article

Keywords:

ISO 22000, Loyalty, Food Production Companies

Authors:

• Danaie, D. R. Habibollah
• Saberi, Maryam

Journal:

IJIRES

Volume:

2

Number:

4

Pages:

319-321

Month:

July

BibTex:

@article{341, author = "D. R. Habibollah Danaie and Maryam Saberi", abstract = "Nowadays, the success of the corporations depends on satisfying the customers in the target markets as much as possible. Buyers in today’s world face with an extremely wide range of products and their expectations about the quality of goods and services are a lot more different than before. In this survey we analyzed the relation between the implementation of ISO 22000 with the customer loyalty. Our research shows a positive effect and relationship between the above achievement and the customer loyalty among the production companies of the food industry in Khuzestan province.", journal = "IJIRES", keywords = "ISO 22000, Loyalty, Food Production Companies", month = "July", note = "This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/", number = "4", pages = "319-321", title = "{T}he {E}ffect of {ISO} 22000 {C}ertificate {I}mplementation on the {C}ustomer {L}oyalty", volume = "2", year = "2015", }

Note:

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. CC BY-NC-SA 4.0 Creative Commons License: https://creativecommons.org/licenses/by-nc-sa/4.0/

Abstract:

Nowadays, the success of the corporations depends on satisfying the customers in the target markets as much as possible. Buyers in today’s world face with an extremely wide range of products and their expectations about the quality of goods and services are a lot more different than before. In this survey we analyzed the relation between the implementation of ISO 22000 with the customer loyalty. Our research shows a positive effect and relationship between the above achievement and the customer loyalty among the production companies of the food industry in Khuzestan province.

Full text: IJIRES_341_Final.pdf Online version [Bibtex]